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Director, Broker Marketing - GA, CA, or IN Location: Thousand
Job Family: Marketing
Req #: PS38982-Thousand%20Oaks-Thousand%20Oaks
Date Posted: Sep 11, 2020
Anthem, Inc is an innovative health company dedicated to
advocating total person health by making insurance simpler. Through
our affiliated companies, Anthem serves more than 106 million
people, including more than 42 million within our family of health
plans – that’s one in eight Americans!
We are hard at work reimagining our marketing organization to
focus on bringing Anthem’s brand promise to life across all aspects
of the consumer experience. We are eliminating traditional
marketing silos so all Anthem talent is working together to improve
the health and wellness of our members. If you have a passion for a
career that impacts individual lives, we want to speak with you
about joining our marketing team.
Director, Broker Marketing
The selected candidate must reside within driving distance to
one of the following offices: Atlanta, GA Indianapolis, IN, or
Thousand Oaks, CA. The selected candidate must be available to
work from the Anthem office regularly as needed by the
Responsible for the planning and direction of specific marketing
strategies for the CSBD broker audience.
Primary duties to include, but are not limited to:
Formulates and oversees short and long-term marketing strategies
to grow and retain profitable membership through the creation of
cohesive distribution channel experiences.
Directs team in the execution of annual marketing strategy and
plan to include, but not limited to, digital experience, direct
marketing, consults on broker training and engagement, broker
communications. Leads broker and PEO marketing tools including
co-branded marketing initiatives, agency management, market
research, broker conferences, RFPs, events, and related
Hires, trains, coaches, counsels and evaluates the performance
of direct reports.
• Requires a BA/BS degree;
• 8 years of experience developing and implementing strategy and
marketing plans or any combination of education and experience,
which would provide an equivalent background. Digital marketing
experience is preferred.
• Prefer direct experience working with brokers and/or General
Agents, to include Broker/sales training planning, execution
• Excellent analytical and negotiation abilities required.
• Excellent managerial and leadership skills required.
• Previous leadership experience facilitating and presenting to
executive leadership is required.
• Experience managing direct reports is required.
• 30-40% travel is required.
Anthem, Inc. is ranked as one of America’s Most Admired
Companies among health insurers by Fortune magazine and has been
named a 2019 Best Employers for Diversity by Forbes. To learn more
about our company and apply, please visit us at
careers.antheminc.com. An Equal Opportunity
Please be advised that Anthem only accepts resumes from agencies
that have a signed agreement with Anthem. Accordingly, Anthem is
not obligated to pay referral fees to any agency that is not a
party to an agreement with Anthem. Thus, any unsolicited resumes,
including those submitted to hiring managers, are deemed to be the
property of Anthem.
EEO is the Law Please use the links below to review statements
of protection from discrimination under Federal law for job
applicants and employees.
Anthem, Inc. is committed to helping individuals with
disabilities participate in the workforce and ensuring equal
opportunity to apply and compete for jobs. If you are an individual
with a disability and require a reasonable accommodation to
complete the application process, please email Human Resources at
email@example.com for further assistance.
*WARNING : Please beware of phishing scams that solicit
interviews or promote work-at-home opportunities, some of which may
pose as legitimate companies. Please be advised that Anthem will
never ask you for a credit card, send you a check, or ask you for
any type of payment as part of consideration for employment with
our company. If you feel that you have been the victim of a scam
such as this, please report the incident to the Federal Trade
Commission here by selecting the ‘Rip-offs and Imposter Scams’
option. Anthem requires a completed online application for
consideration of employment for any position.